What is AFR?

What started as a joke around a table at a friend’s birthday rally quickly turned into reality. Someone said, “We should just do our own rally. Let’s call it Another F@cking Rally!”—and from that moment, AFR was born.

Built by a group of like-minded drivers who first met on other adventure runs, AFR has grown into a community that comes together year after year with one goal: make every rally better than the last.

AFR is powered by a team of passionate enthusiasts who live and breathe the automotive lifestyle. With decades of combined experience—25+ years in the aftermarket industry and participation in world-renowned events like Gumball 3000 (5x), Bullrun, Targa Trophy, and more—we bring that same energy and expertise into every rally we host.

Our rallies aren’t about racing. They’re about the journey. We design each event to connect automotive enthusiasts through unforgettable drives, epic destinations, and a shared love for high-performance machines. It’s about exploring scenic roads, iconic cities, and curated stops—while building friendships that last long after the engines are turned off.